As you know, at iGo2 we believe it all starts with assessing the landscape, formulating a policy, building the strategy and then implementing responsibly - in that order [for your business, your competitors, your partners and staff] So what do we mean? Effectively, developing a strategy for Social ...

I must admit I am a bit lost in the propensity of so called 'guru's to label everthing as 1.0, 2.0, 3.0 and so on. Thats why I headed this blog post as 10.0 - I thought I would get a break on the pack and wait for others to catch up. Is it just me. One of the tenets of the Social Web is that in ...

Social Media - The business challenges remain the same - how do companies take advantage of new technologies, channels to market and game-changing evolutions, and still maintain results? Is it best to be at the forefront leading the way or is it better to follow? With the advent of social media, ...

I have been reading much lately about how social media is actually making us more 'antisocial'. The reasoning here is telephone call usage is declining in all age groups except the over 55's and some anecdotes about calling people after having connected with them in the social web and being totally ...