So you and I are using many ways and tools to communicate, and not only phone + fax + mail + email + website/blog, probably also Skype or equivalent, maybe some instant messaging solution, and there is our profiles on LinkedIn, Facebook, Twitter, Slideshare, Flicker, Youtube and potentially more, an...

nbsp; The debate continues to rage as whether we should even try to calculate the ROI associated with Social Media. The argument follows 2 paths. The first is that Social Media is like infrastructure - you have to have it and without it there is no functioning so there is no need to calculate it. ...

I find that many executives and organisations have a pre meditated approach to using Social Media in their business. They make a decision to set up a Facebook fan page, a Twitter account, a LinkedIn Company profile and perhaps a couple of video's on YouTube. And then complain when this approach ge...

As you know, at iGo2 we believe it all starts with assessing the landscape, formulating a policy, building the strategy and then implementing responsibly - in that order [for your business, your competitors, your partners and staff]. There are many examples around policy. A good website to formulat...

Social Media Academy considered the best social media educator in the world Jan 31, 2011 – The California-based Social Media Academy is, if nothing else, a training institution to watch.  In just two short years the organization has managed to create an enviable reputation in the United States, ...