Are Australians Switched Off on Climate Change?

Background The Brisbane Times ran this headline today on a story regarding the latest Lowry Institute poll. This poll, of 1000 Australians taken over the phone showed that amongst other things; 39% of Australians are not prepared to pay anything to combat global warming. And only 41% think it is (c...
Read more 2 Comments

One Year of Julia Gillard: How the conversation has changed

iGo2 did an analysis of the Blog, News, Twitter and Forum mentions of "Gillard" over three month periods during the last year. Clearly the digital press smells a rat as their activity is almost the same as during the ousting of Rudd in June 10! However socially in blogs, forums and twitter the activ...
Read more 1 Comment

A Superior Social Business Assessment

I have seen a lot of posts recently on Social Business Audits or Assessments. I am not going to argue which term is better - to me they both mean an evaluation of the current state of something (organisation, process, system, enterprise, market). However, a good assessment for social business must ...
Read more 0 comments

Go back Where You Came From (SBS) on Twitter

I know we're only halfway through this - if the buzz goes down right after part3, which I doubt - but considering the looks of our twitter streams and the fact that #GoBackSBS has been trending globally... Around 11pm I took a quick look at the phenomenon using Sysomos MAP. Just a few analytics, ...
Read more 3 Comments

SoMe News: Photo sharing, LinkedIn, Foursquare, Mobile, and your Protection..

Breaking news from LINKEDIN ? Don't be alarmed, they just added LinkedIn Today to the Android app : http://bit.ly/jiqpSK Yet another PHOTO SHARING app ? No novelty here but TechCrunch says it's great, and you love photo apps..: http://tcrn.ch/lMrUVj FOURSQUARE now at 10 ,000,000 users, and some ...
Read more 0 comments

Pitfalls when starting your business Social Media journey

nbsp; An interesting talk today to my dentist, yes my dentist, on social media (in between fixing a broken tooth). He was asking me was social media the right thing for him in his business. He quotes “people don’t like coming to me really, I provide a community service and don’t really sel...
Read more 0 comments

Is Masterchef Australia Social Enough?

Background At the outset I must admit to being a fan of Masterchef Australia. With each series I get totally hooked on the entire package - the judges, contestants, locations and all that food. And our house is littered with Masterchef cookbooks and those of the judges and past winning contestants....
Read more 4 Comments

Twitter heats up on Carbon Emissions Debate

The Australian Government's Carbon Emissions debate is warning up Twitter in Australia. The volume and conversations are intensifying. iGo2 had a quick look at who is fueling the debate on Twitter. Twitter Activity Summary: 2,149 Tweets 3 million Twitter impressions 81.65% Twitter users sent o...
Read more 0 comments

Client Testimonial : UNISYS

nbsp; "The team at iGo2 has assisted Unisys Australia to examine the Cloud Computing market in which we operate. iGo2 has identified where our clients, partners and competitors are active within the social media and traditional media environments. The insights and related iGo2 recommendati...
Read more 1 Comment

Client Testimonial

UNISYS  Jennifer Arnold |  Marketing Director  |  Asia Pacific : “The team at iGo2 has assisted Unisys Australia to examine the Cloud Computing market in which we operate. iGo2 has identified where our clients, partners and competitors are active within the social media and traditional medi...
Read more 0 comments