All types of communities share a similar mix of technology solutions, however their objectives provide the differentiation.
With social networks, the primary objective is about relationship building. You have a place (like Facebook and Twitter) where individuals come together for regular interactio...
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Why are Corporate “Owned” Social Networks different?
Friday September 23rd, 2011 // Blog
Rugby World Cup a Lost Social Opportunity
Wednesday September 21st, 2011 // Blog
iGo2 have been monitoring the Rugby World Cup in New Zealand (#RWC11) and there is a significant amount of "Social" activity related to the event as shown in the dashboard below.
However, we also tracked a few major sponsors being ANZ Bank, DHL, Heineken,and Mastercard. By most standards being me...
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Location Based Intelligence
Friday September 16th, 2011 // Blog
We have been working a lot lately with a number of large retail multi location brands on social business intelligence. And as you might imagine, one of the social data streams of increasing importance to these brands are location based services. Location based services include Facebook Places, Fours...
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An Interview with Brett Morris –Social Media and Digital Communications Manager at Telecom New Zealand
This is the second in a series of interviews with real life practitioners and leaders who are using social business and social media in their organisations to connect with customers.
Telecom Ne...
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