Last week I was inspired by a meeting to write a post on 5 Sure Signs You are NOT a Social Business. That post received quite a lot of review and off line discussion. Since then, I have met with a number of potential customers or been working on existing engagements with partners and this question o...
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Gold Certified Telligent Partner
"To better help support our customers’ rising
social needs, today we are formally introducing
our new tiered Telligent Partner Program. I’m
excited by the diversity of our current partners
and for the new ones that we will gain
momentum with as we wo...
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In Part 1 of this series we examined how cognizant Australian companies are of the opportunities that social networks provide to engage with customers and prospects in new and more intimate ways. We also examined how those who are cognizant are utilising those opportunities, based on their social pr...
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In our 2 previous posts (Demystifying & Hijacking) about this #qantasluxury flurry we have focused on twitter and did not mention the Downfall parody video, which was posted on Youtube very early on. It demonstrated once again the particular ability of videos to go 'viral' ; doing a lot better t...
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