Predicting brand resilience is no simple thing. When Qantas decided recently to ground its fleet worldwide, at zero notice, it was obviously fully aware of the potential brand damage. Qantas made the decision as the lesser […]
We’ve noticed among some organisations a move to host their “communities” on social networks like Linkedin and Facebook. In some cases this may be misguided, especially if you are seeking to become a social […]
Some of my friends (and relatives) are not using Twitter yet.. wait, actually most of them are not.
When I ask them why, answers range from “It’s not for me!”/”why should I care?” to “I […]