Predicting brand resilience is no simple thing. When Qantas decided recently to ground its fleet worldwide, at zero notice, it was obviously fully aware of the potential brand damage. Qantas made the decision as the lesser of evils in the unfolding and unrelenting contest between the unions and ma...
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How social media enables brand resilience
Tuesday January 31st, 2012 // Blog
Australia Day 2012 Social Media Analysis
Saturday January 28th, 2012 // Blog
Despite being a mixture of cultures and backgrounds in @iGo2 there is one thing that brings us together (outside of the desire to Build Successful Social Enterprises) and that is we're proudly Australian. The team were either at the beach, farm, fireworks or manning the BBQ on Australia Day - 26...
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Although we've only kicked off the new year the mood of this week in social business is something new, and perhaps a landmark or a signal that its time has come in 2012.
The IBM Lotusphere event just wrapping up in Orlando, which combined with the parallel IBM Connect event, produced an unprecedent...
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We’ve noticed among some organisations a move to host their “communities” on social networks like Linkedin and Facebook. In some cases this may be misguided, especially if you are seeking to become a social business. Don’t get us wrong, there are some very successful groups on those social n...
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Some of my friends (and relatives) are not using Twitter yet.. wait, actually most of them are not.
When I ask them why, answers range from "It's not for me!"/"why should I care?" to "I don't have time!"/"it's a waste of time!" and even "what is twitter?"/"how does it work?"
Sometimes I even try t...
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