So - we did monitor Social Media Week (SMW) that occurred during February 2012. However, as a whirl-wind Social Business start-up we haven't had the opportunity to review the insights into the Social Data or Big Data. Customers first @iGo2 mate!
We did review the blog post by Sysomos and review t...
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Social Media Week : Five Big Data Analysis Insights
Tuesday February 28th, 2012 // Blog
Social Media – 5 Tips on How to Gain Insight from Monitoring
Thursday February 16th, 2012 // Blog
There are lots of great posts and articles on Big Data and and the impact of social media. Many discuss the value to be had from social media whilst others provide commentary on how difficult it can be to get true social business intelligence. But how do you actually wade through masses and masses o...
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In Part 1 of three four posts on how social strategy enables Brand Resilience we outlined the "brand resilience model" which included the notion that Brand Experience comprised two components - Depth, and Breadth.
In this post we illustrate how Brand Breadth can be used to enhance Brand Resilience,...
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Kred (created by PeopleBrowsr) seems to have opened up its membership and gained a lot of buzz over the last week including many posts - which have attracted the usual rash of Pro and Con comments including representatives of the Klout bashers (see their rationale here). I'm not sure what the Kr...
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Facebook IPO: Four Impacts on Facebook Australia
Thursday February 2nd, 2012 // Blog
Recently @iGo2 was interviewed by SBS Radio regarding the impact of the Facebook IPO on the local Australia Facebook operation and its customers.
From our perspective there are four major impacts:
1) Facebook will become Corporate Australia's best "Friend"
Facebook, as a result of the IPO; wi...
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