When I heard Cheryl Hardy say at the Social Media for the Public Sector Conference that “creating your own social media forum is not as effective as playing in the existing ones” it set my mind racing.
She was referring to the internal forum set up by Information Victoria as part of the eGOV Re...
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Why social is not just another channel, nor a destination
Tuesday March 27th, 2012 // Blog
Enterprise Social Networks – 5 Roads to Failure
Tuesday March 20th, 2012 // Blog
We are currently involved in a lot of Enterprise Social Network evaluations. Whether you call them Social Intranets, Internal Communities or Enterprise Social Networks we are finding that many evaluations are being conducted without the kinds of diligence that other Enterprise applications would d...
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The People Behind iGo2 – Will Bosma
Tuesday March 13th, 2012 // Blog
We thought we would do a series of blog posts on the people behind iGo2. The people who perhaps you interact with on Twitter or Facebook or this blog. Or perhaps via email or phone or a combination of all these things. I seem to be first cab off the rank and I can tell you that it is a difficult thi...
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Social Media Monitoring Tools – 5 Key Features
Monday March 5th, 2012 // Blog
If you are going to have an effective social media listening program you must invest in decent social media monitoring tools to support the initiative. We have spoken previously about how to get maximum advantage from the data - see our post on 5 Tips to Gain Insight from Social Media Monitoring. An...
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