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Why the CEO thinking Facebook Fails the Enterprise and its Employees

Tuesday May 29th, 2012 // Blog
Facebook has copped a bit of a bad rap as being not suitable for an Enterprise Social Network but it's really an innocent victim. We've even said ourselves that while the CEO might say "I want an internal Facebook" they don't really mean Facebook, and we've also said that thinking and behaving like ...
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Fools Gold: 5 Ways Social Business Strategy BEATS Social Media Strategy

Tuesday May 22nd, 2012 // Blog
We are still seeing many organisations, large and small, who do not understand the difference between a ‘social media strategy’ and a social business strategy. We believe that a social media strategy is fools gold. Organisations who profess to have a social media strategy or who have an agency ...
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5 Webinars on Social Business Intelligence

Tuesday May 15th, 2012 // Blog
Join us for a series of five webinars on Social Business Intelligence. You'll learn how to derive actionable business intelligence from the social data streams. You'll learn how these actions can enhance, sales, marketing, operations, support, product development, HR and PR. Whether you are doing m...
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WEBINARS

Tuesday May 15th, 2012 // news
Social Business Intelligence Join us for a series of five webinars on Social Business Intelligence. 24/05 1pm: An Introduction 07/06 1pm: Assessing your Social Strategy 21/06 1pm: Assessing your Competition 05/07 1pm: Monitoring to Engagement 19/07 1pm: Assessing the major SMM Tools ...
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How leaders allow employees to succeed in social business

Tuesday May 15th, 2012 // Blog
It's often said that business transformation, including social business, needs leadership from the top. What's not often said is that the transformation does not actually depend on the leaders leading, but rather on them getting out of the way of the employees leading. Those at the top certainly ne...
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Facebook IPO – Would you buy? A view from the land downunder

Thursday May 10th, 2012 // Blog
Yesterday I was interviewed on Sky Business News by Nigel Freitas in relation to the Facebook IPO and implications to Australian Business. I have summarised our view and the questions asked by Nigel below. What are your views on the Facebook IPO? If you take the Facebook $104b market cap to suppor...
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The CIO leadership role in Social Business

Tuesday May 8th, 2012 // Blog
Often the IT group and the CIO are cast in a negative light when it comes to “corporate” and social media e.g blocking access to social sites, turning off or resisting Yammer etc. But it should be, and can be the opposite. The CIO can easily become an innovator and thought-leader in social busin...
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Marketing Strategy – 5 Tips on Monitoring the Competition

Wednesday May 2nd, 2012 // Blog
One of the primary reasons you should be monitoring social media is to better understand your competition. Your marketing strategy must address the competition. Large organisations have long had competitive intelligence teams or functions that often tend to focus on feature / function comparisons fo...
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