Home » 2012 » July

Social Business – 10 Commandments Before You Start

Tuesday July 24th, 2012 // Blog
iGo2 is two years young and we have learnt a lot about social business in that time. Some of it from working with customers, some of it through study and learning and some of it from our failures - where we couldn't convince an organisation to follow a recommended path. Before leaping into the jour...
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iGo2 Newsletter

Friday July 20th, 2012 // Blog, news, Newsletter
  Every month iGo2 News showcases the top company and industry news as well as the case study of the month. To subscribe to the iGo2 News or to catch up on the latest issue click HERE    
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Do you have a Dream?

Tuesday July 17th, 2012 // Blog
This month iGo2 turns two years young! We started our company idea with a dream or with four dreamers. Andrew Goodlace, Antoine Houdaille, Will Bosma and myself. When people have something in common they can form into a group (iGo2 Group). When that group is required to be productive together we ca...
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Brand crisis – Brumby’s burns 50% of its goodwill and lacks brand resilience

Tuesday July 10th, 2012 // Blog
We wrote previously how brands can adopt the concept of brand resilience and build out their social strengths in order to gain the positive brand value, and to be prepared for brand risks and to be better placed to handle the storm. We also noted that while the good news contributing to a strong br...
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How to choose your twitter name – for accountants and rockstars

Friday July 6th, 2012 // Blog
I've been seeing more twitter handles flash across the TV screen lately - The Voice AU, Masterchef, even the morning weather presenter. I like seeing that trend as it points to the new fabric of social networks, although I'm surprised how many are so poorly chosen. So coming down from the lofty hei...
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How Social Mobile Cloud brought Microsoft to buy Yammer

Tuesday July 3rd, 2012 // Blog
Yammer's Xmas came early when it agreed last week to be bought by Microsoft for $1.2b, and it left some of its main competitors such as Newsgator snubbed and surprised.  Why did Microsoft choose Yammer? After all Newsgator was named 2011 Microsoft Country [USA] Partner of the Year for providing "th...
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