ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice, continues to have meaning and relevance for our sense of Australian national identity. This spirit was captured across traditional and social media through the world as depicted by the volumes below.

iGo2 analysed the 18,539 Traditional News mentions to gain a better understanding of who was talking, what were they talking about, when were they talking and to whom they were talking.

The Word Cloud examines the key phrases across the 18,539 news mentions and the few posts below provides a sense of the most influential Traditional News sources.

The Top Sources of Traditional News were dominated by News Ltd (and their Yahoo) with a dominate share of voice.

Toward the end of the blog post we specifically examine News Ltd and its’ success in Traditional Media.

Next we looked at the popularity and the growth of Traditional News postings – bursting above 2,000 posts per day.

To understand the Reach of these ANZAC Traditional News Articles we examined View Counts and Authority Levels of the viewers. This detail is later extrapolated specifically for News/Yahoo.

Clearly Australia and New Zealand were the two predominant sources of Traditional News, however, the Globe below does show international sources too.

Finally to further understand the conversations we examined the Buzz in Traditional Media. Those commemorated veteran digger serviceman that were celebrated at dawn in Gallipoli by Australians like Gillard and Essendon supporters.


News Ltd Insights Here:

Lest We Forget