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12:46 pm 12:46 pm

Hootsuite University Overview

Friday January 11, 2013|Assessment, blog|5 Comments|

When I joined Twitter, back in 2008, I was introduced to two free tools to manage my online/social presence – TweetDeck and […]

8:40 am 8:40 am

Forums a relevant source of Teleco Big Data

Tuesday January 8, 2013|blog|0 Comments|

The iGo2 team recently reviewed importance of Forum data as it related to specifically Telstra and Optus over 2012.

Total mentions for these to brands are defined below.

8:56 am 8:56 am

New Year 2013 Social Facts

Thursday January 3, 2013|blog|0 Comments|

The iGo2 Philippines team recently examined the 31.5 million mentions of New Year 2013. Click on any of the images to view a larger version.

9:36 am 9:36 am

NAB versus Commonwealth Bank on Facebook

Wednesday January 2, 2013|blog|0 Comments|

Over 2012 we have seen the major banks in Australia invest in Social Media as an engagement channel and recently the iGo2 Philippines team posted an overview of the Twitter (

12:57 pm 12:57 pm

Twitter Analysis of Australian Sports @ Accounts

Thursday December 27, 2012|blog|2 Comments|

It’s summer in Australia and that means beaches, sports, fun and a lot more.

With that the iGo2 Philippines team did a Twitter analysis of the four  key sports being Cricket, AFL, NRL, and Rugby […]

3:45 pm 3:45 pm

The Who's Who that is Tweeting about ANZ's Mike Smith?

Thursday December 20, 2012|blog|2 Comments|

Mr Smith, the country’s highest-paid banker, became the latest boss to face shareholder dissent over chief executive pay at the bank’s annual general meeting […]

2:42 pm 2:42 pm

Australian Banks' Twitter Benchmark

Thursday December 20, 2012|blog|2 Comments|

The @iGo2 research team in the Philippines did a quick benchmark of the four pillar banks in Australia. The team made a decision to benchmark Westpac, ANZ Bank, […]

10:39 am 10:39 am

What ESNs do for Enterprises

Tuesday December 11, 2012|blog|0 Comments|

Like it or not, it has become a matter of fact: social media adoption has gone mainstream. Seventy-two percent of the respondents to McKinsey’s latest global survey (Nov. 2011) reported that their companies are deploying […]

6:31 pm 6:31 pm

CIO and Social Media Leadership

Tuesday December 4, 2012|blog|0 Comments|

Today I read an post entitled “A Big Year For Social Media In The Enterprise” by  from ITWire.

Clearly there is no reason for the CIO not to take a […]

10:00 am 10:00 am

Do you need an internal Social Media/Business Champion?

Tuesday December 4, 2012|blog|5 Comments|

One of the most successful approaches to becoming a social business is the creation of an internal team, led by a Senior Executive (preferably CxO), who can guide and help the corporate adoption of […]