- Firstly there is the disclaimer on their Facebook Page which says they "do not guarantee any member a response on this page". That's an odd way to try to encourage engagement - you would think it would be phrased in the positive instead of being a legal statement;
- Secondly there appears to be well-founded evidence of Channel 9 deleting negative Olympic comments from it's Page;
- Thirdly, that it took Channel 9 two days to respond to the critical post which eventually attracted nearly 200,000 likes.
Thursday August 16th, 2012 // Blog
While NBC copped flak and a #fail fanpage and a twitter bashtag for its Olympic TV coverage it was Australia's Channel 9 which took gold for the social media #fail of the event. From the Opening Ceremony to Closing Ceremony Channel 9 was lambasted in the media and on its Facebook Page for its #London2012 coverage, not to mention the $20-$30 million financial loss it will book on its "investment" in the Olympics. While there was no shortage of bruising criticism one of the most telling indicators was the 180,000+ Likes received by one very polite and well-balanced Facebook post requesting Channel 9 to "re think your approach to covering London 2012". THAT is a massive number of Likes - in fact 3 TIMES the number of fans of the official Channel 9 Facebook Page and almost half of that of the The Voice Australia which has been the most successful TV series in Australia this year. We researched in social media how Channel 9's coverage of the Olympics compared to that of the BBC and NBC. Unfortunately Channel 9 ranked the worst. In the period 27th July to 9th August there was an average 32820 daily results* for twitter which mentioned these networks and the Olympics (and Twitter accounted for 96.6% of all social mentions), while overall for the period Channel 9 only accounted for about 10,000 mentions. It's when we compare sentiment we see how Channel 9 has easily taken the gold for #fail. Across all media it scored nearly 20% negative comments. Just looking at Twitter alone, the sentiment ranking was the same as for all media, with Channel 9 leading the negatives at 16.3% - worse than the NBC and about 4 times that of the BBC. we are not fans of the outsourced approach (and if Channel 9 is not outsourced then they need to fix these things anyway):