Join us for a series of five webinars on Social Business Intelligence. You’ll learn how to derive actionable business intelligence from the social data streams. You’ll learn how these actions can enhance, sales, marketing, operations, support, product development, HR and PR. Whether you are doing monitoring internally already, or thinking about the business value of [...]

It’s often said that business transformation, including social business, needs leadership from the top. What’s not often said is that the transformation does not actually depend on the leaders leading, but rather on them getting out of the way of the employees leading. Those at the top certainly need to signal their intent to embrace [...]

Yesterday I was interviewed on Sky Business News by Nigel Freitas in relation to the Facebook IPO and implications to Australian Business. I have summarised our view and the questions asked by Nigel below. What are your views on the Facebook IPO? If you take the Facebook $104b market cap to support the $1b Instagram [...]

Often the IT group and the CIO are cast in a negative light when it comes to “corporate” and social media e.g blocking access to social sites, turning off or resisting Yammer etc. But it should be, and can be the opposite. The CIO can easily become an innovator and thought-leader in social business by [...]

One of the primary reasons you should be monitoring social media is to better understand your competition. Your marketing strategy must address the competition. Large organisations have long had competitive intelligence teams or functions that often tend to focus on feature / function comparisons for products and services. But Social Media and Big Data transform [...]

The morning of ANZAC Day we did a post on the What, Who and Where of Social Media. We have taken that analysis further and looked at the top Twitter Influences Globally, WordCloud and Buzz Graph, and Social Activity for the week. Let’s look at the Top Twitter Influences Globally – @abcnews, @sunriseon7, @collingwood_fc We [...]

In 2011 we did two posts on ANZAC Day, namely: News Ltd Steams in on ANZAC Day ANZAC Day a Buzz with 37k Tweets and 18k news mentions At 7am the morning of ANZAC Day, in Australia, we thought we’d look at the weeks Social Media activity. Further to that what are the discussions about [...]

In the last post we explained how Brand Breadth helps crisis management, and promised the “how to”. In this  post, we’ll explain in precise detail how to build that Brand Resilience, with references back to the stages of a crisis. In previous posts we introduced and explained the how social strategy enables Brand Resilience and how [...]

Okay you have to take the good with the bad and we had a fantastic uptake to our blog post – 7 Advantages for Social Business Intelligence. However, what is the Flip Side of the Coin? What are the challenges of big data and social business intelligence? We also noticed a recent blog by CIO.com [...]

In previous posts we introduced and explained the how social strategy enables Brand Resilience and how Resilience incorporated several brand elements including Brand Depth and “Brand Breadth” and in particular how Brand Breadth can be used to enhance Brand Resilience. The theme of these posts is Brand Resilience, and how that aids during a brand crisis – [...]