Australian Open 2013 Top Ten Hastags

Top 10 Hashtags for the #AusOpen (at 1:1 in the Final) More analysis on the 5.8 million mentions in the next day....as we have a final to watch!
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Australia Day 2013: 2,000% Twitter growth

Australia Day 2013: 2,000% Twitter growth
We recently reviewed our analysis of Australia Day 2012 to compare the volume of Twitter mentions which totaled 29,322 in 2012. Australia Day 2013 showed 588,141 Twitter mentions or just more than a 2,000% year on year increment in mentions.....is Twitter growing in Australia or what? @michae1gr...
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Tourism and Video Promotion

Tourism and Video Promotion
Film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel. This blog seeks to identify how Australia, New Zealand and Singapore Tourism are using specifically Youtube for exploiting tourism marketing opportunities...
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Social Media Listening, is it IMPORTANT or not Canon?

Social Media Listening, is it IMPORTANT or not Canon?
This blog post follows on from my recent post titled Social Media Listening, is it IMPORTANT or not? Canon (kiyanon), a company originated in Japan a multinational corporation who specialized in manufacturing in imaging and optical products it includes cameras, camcorders, photocopiers, steppers, c...
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More Facebook Changes Mr or Mrs CMO

More Facebook Changes Mr or Mrs CMO
That's the problem folks - if you wanna build your marketing strategy in someone else's house you can't complain. Most CMOs today have been attractedd to the lure of Facebook...and who is in control....not you CMO! On the 15th Jan 2013 Facebook made a few more changes (and believe me they will conti...
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A Twitter of Tennis

Well we have all seen the fantastic social dashboard put together by @AustralianOpen and the team at iGo2 decided to take a look at how the @ATPWorldTour, @AustralianOpen, @Wimbledon, and @DavisCup Twitter handles compare. Click on the image below for a larger view.
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Pacquiao vs Marquez Fight

Our Clark team analysed the Pacquiao versus Marquez Fight late last year and published the findings to Slideshare. Below is the link to the analysis. Pacquiao vs. marquez 4 in Social Media from iGo2 Pty Ltd     Pacquiao vs marquez Fight - Heartbeat Analysis from iGo2 Pty Ltd   By @...
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Importance of Listening for Online Mentions of a Brand like Billabong

Importance of Listening for Online Mentions of a Brand like Billabong
  Listening for mentions of your brand is the first IMPORTANT step to discovering WHO you are, WHERE you are and WHAT you are online and from this DATA you are then able to determine the best direction in which to steer your brand and sail onwards to success. Here’s Why, What and How Listen...
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Big-Data Competitive Intelligence: An Analysis of Social Network Vendors

Big-Data Competitive Intelligence: An Analysis of Social Network Vendors
Enterprise Social Networks The social ecosystem has extended way beyond Facebook and Twitter to industry communities and forums as well as social networks that are managed and owned by organisations – now known as Enterprise Social Networks. As Enterprise Social Networks gain wider acceptance am...
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Social Media Listening, is it IMPORTANT or not?

Listening is the most important thing happen your life and how you listen will make the major impact to change your life. We listen to gain information We listen to know who we are We listen for us to Grow (and to accepts our faults) We listen for us to learn As what Doug Larson said “Wis...
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