I have been fortunate this week to spend time with a number a larger enterprises in Singapore and Malaysia discussing their current social business situation and their priority needs going into 2013. These meeting were across a number of industries but there were some strong consistencie...
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In 1949 Joseph Campbell published his seminal work in comparative mythology titled 'The Hero with a Thousand Faces.' (Wikipedia Link) This publication laid bare the common thread amongst all human myth, stories and religions- that is the tale of the Hero's Journey.
Countless well known writers,...
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This Social Media blog post is the first in a series of five posts in relation to "big data" and Social Business Intelligence.
Through the series we will cover:
The 5 W's of Social Business Intelligence - An Introduction to Social Business Intelligence
Five tips on monitoring the Competition
S...
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This Social Media blog post is the first in a series of five posts in relation to "big data" and Social Business Intelligence.
Through the series we will cover:
The 5 W's of Social Business Intelligence - An Introduction to Social Business Intelligence
Five tips on monitoring the Competition
So...
Read more
2 Comments
In Part 1 of three four posts on how social strategy enables Brand Resilience we outlined the "brand resilience model" which included the notion that Brand Experience comprised two components - Depth, and Breadth.
In this post we illustrate how Brand Breadth can be used to enhance Brand Resilience,...
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Although we've only kicked off the new year the mood of this week in social business is something new, and perhaps a landmark or a signal that its time has come in 2012.
The IBM Lotusphere event just wrapping up in Orlando, which combined with the parallel IBM Connect event, produced an unprecedent...
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We’ve noticed among some organisations a move to host their “communities” on social networks like Linkedin and Facebook. In some cases this may be misguided, especially if you are seeking to become a social business. Don’t get us wrong, there are some very successful groups on those social n...
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Last week I was inspired by a meeting to write a post on 5 Sure Signs You are NOT a Social Business. That post received quite a lot of review and off line discussion. Since then, I have met with a number of potential customers or been working on existing engagements with partners and this question o...
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