In 1949 Joseph Campbell published his seminal work in comparative mythology titled 'The Hero with a Thousand Faces.' (Wikipedia Link) This publication laid bare the common thread amongst all human myth, stories and religions- that is the tale of the Hero's Journey.
Countless well known writers,...
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Home » Social Presence
In Part 1 of three four posts on how social strategy enables Brand Resilience we outlined the "brand resilience model" which included the notion that Brand Experience comprised two components - Depth, and Breadth.
In this post we illustrate how Brand Breadth can be used to enhance Brand Resilience,...
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Kred (created by PeopleBrowsr) seems to have opened up its membership and gained a lot of buzz over the last week including many posts - which have attracted the usual rash of Pro and Con comments including representatives of the Klout bashers (see their rationale here). I'm not sure what the Kr...
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Some of my friends (and relatives) are not using Twitter yet.. wait, actually most of them are not.
When I ask them why, answers range from "It's not for me!"/"why should I care?" to "I don't have time!"/"it's a waste of time!" and even "what is twitter?"/"how does it work?"
Sometimes I even try t...
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This post is inspired by someone I met the other week who was seeking a role with @iGo2. We would have hired this person if we had an opening and will as soon as we do.
The reason they wanted out from their current role at a well known agency around town was that the agency was giving clients poor ...
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When I received a tweet a couple of days ago saying "@adamson Outstanding!! You have the No.1 #XeeMe in Australia !" the ranking showed that I had topped the list based on Presence Value.
That got me thinking about Presence Value, what it means, and how important it is to understand in creating soc...
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