More analysis on the 5.8 million mentions in the next day….as we have a final to watch!

Australia Day 2013 showed 588,141 Twitter mentions or just more than a 2,000% year on year increment in mentions…..is Twitter growing in Australia or what?

@michae1green

 Some interesting insights here, namely:

1. Australia and New Zealand (NZ) have a very similar number of viewed video’s with NZ having 20% of Australia’s population
2. Why are the NZ profile views so low? Is this a website routing strategy?
3. We’ll Singapore needs a bit of help as their profile isn’t complete and they don’t actively encourage subscribers (versus Australia and NZ). Why have a video channel if you don’t do it properly or promote it. Perhaps this is a deliberate strategy?
4. We’re sure Australia could have found a better cropped profile picture
5. Australia engagement (or comments and conversation on the Youtube channel) is 10% of that of New Zealand
6. Singapore has a surprisingly high negative conversations (23%)

We then looked at the most popular videos by Tourism body.

Australia

New Zealand

Singapore

The only channel that engaged and had significant amount of comments was New Zealand and we extracted their Buzz below.

Video Tourism is an increasingly competitive and crowded marketplace, destination placement in films and TV shows is an attractive marketing vehicle that increases awareness, enhances destination image, and results in significant increases in tourism numbers, succeeding where traditional marketing efforts cannot. Film tourism offers destinations the opportunity to generate significant incremental revenue, tourist visits, and economic development. 

However, Video is just one facet in a multi-channel tourism engagement strategy and needs to be aligned, integrated, monitored, engaged and most importantly measured (i.e. ROI).

Notes:

• Date of analysis: 2nd Jan 2013

@michae1green

You might like to monitor your brand or competitor or market for as little as $1,000 per month, with NO lock-in contracts

Canon (kiyanon), a company originated in Japan a multinational corporation who specialized in manufacturing in imaging and optical products it includes cameras, camcorders, photocopiers, steppers, computer printers and medical equipment. Canon headquarters were located in Ota, Tokyo, Japan.

In early 1970’s Canon started the top-end SLR (single lens reflex) camera, The company was distributing digital cameras since 1984, starting with the RC-701, and was followed by the Powershot and Digital IXUS series of digital cameras. Now Canon EOS series was developed to give digital single-lens reflex cameras (DSLR) which includes high-end professional models and gives satisfaction to the photographers.

Their brand is one of the most established company who creates and change the way of life when it comes to technology.

Their digital product suite includes DSLR, Canon Printers, Digital Copiers, Canon Speedlite, Scanners, and Camcorders.

We will start on Twitter (I see many accounts active here)

@Canon_camera, @Canonfrance, @CanonUKandIE, @CanonFacts, @CanonAustralia, @Canonrumorsguy, @CanonNews, @Canon, @Canon_indenesia, @CanonUSAimaging, @CanonNZ, @CanonBusinessEU, @Canonlenses, @canon_5d_mk_III, @dslr_canon_eos, @CanonsecurityEU, @canon_india, @CanonSchweiz, @canonBPO, @CanonPTY, @canonSuisse, @canonSpain, @Canonsandiego, @canonromania, @canonNLb2b, @CanonUSACareers, @Canon_Academy, @CanonKuwait1, @CDBRevendas, @canon_PH (I believe there are more)

Let us “listen” to Canon’s influencers or fans mention.

This image shows the mentions of the brand from July 12 to January 13. As always twitter will win when it comes to listening to the customers I prefer to look twitter first before going to another social network. As what you see out of 100% over half goes to twitter. So if engaging, listening and monitoring I advise twitter is the best tool to that after Forums. I use this searched phrases to get that data (CANON AND (EOS OR DSLR OR CAMERA OR PRINTERS OR SCANNER OR @Canon_camera OR @Canonfrance OR @CanonUKandIE OR @CanonFacts OR @CanonAustralia OR @Canonrumorsguy OR @CanonNews OR @Canon OR @Canon_indenesia OR @CanonUSAimaging OR @CanonNZ OR @CanonBusinessEU OR @Canonlenses OR @canon_5d_mk_III OR @dslr_canon_eos OR @CanonsecurityEU OR @canon_india OR @CanonSchweiz OR @canonBPO OR @CanonPTY OR @canonSuisse OR @canonSpain OR @Canonsandiego OR @canonromania OR @canonNLb2b OR @CanonUSACareers OR @Canon_Academy OR @CanonKuwait1 OR @CDBRevendas OR @canon_PH OR Powershot OR “Macro flashguns”))

However to truly advise Canon we’d need to understand their business objectives and how social media can support that and who knows the best investment might be to create their own online community?

What is your view?

You might like to monitor your brand or competitor or market for as little as $1,000 per month, with NO lock-in contracts

written by : Jongi Jadraque

Follow me: @jongijadraque

On the 15th Jan 2013 Facebook made a few more changes (and believe me they will continue too) these changes include:

1) Text Overlay on photos

A new policy change regarding text overlay on photos that will be coming into effect.

To provide some background, the old policy – which included restrictions on “calls to action” and “price and purchase information” – came with many difficulties and did not solve the issue of keeping the News Feed clean of “banner-like” ads. As a result, today Facebook are publishing the following policy updates:

What will be new:

“Covers may not include images with more than 20% text”. This is an addition to the existing cover policies that remain in effect. For example, advertisers are still expected to comply with the cover policies which prohibit “calls to action”, “price or purchase information”, etc. Pages Terms Section III.B (Cover Photos)

“Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text”. This policy replaces the previous policies around “calls to action”, “price or purchase information”, etc. Advertisers may now include this information, provided they stay below the 20% text threshold. Ad Guidelines Section III.D (Images)

2) Page Post Creation in the Create Flow

Facebook have started rolling out a new feature that allows advertisers to create a post to their Page while they are creating ads at www.facebook.com/ads/create. The post will immediately go live to the Page once submitted through the Create Flow post composer. For Power Editor users, users can continue creating your Page Posts through the Page Posts section in Power Editor.

3) Updates to Mobile App Install Ads

Facebook are launching several updates to Mobile App Install Ads.

This includes:

• Customisation of ad creative and larger image size (600×360)
• Ability to install apps without leaving Facebook (for iOS 6 users)
• Demographic breakdown for all Mobile App Installs

You can find more information about how to set up your App for Mobile App Install Ads at http://developers.facebook.com/docs/tutorials/mobile-app-ads/

Image by joe-ks.com

Click on the image below for a larger view.

Below is the link to the analysis.

Listening for mentions of your brand is the first IMPORTANT step to discovering WHO you are, WHERE you are and WHAT you are online and from this DATA you are then able to determine the best direction in which to steer your brand and sail onwards to success.

Here’s Why, What and How Listening for your brand will change and shape your business just the way you want it and will give you a better footing to launch you onto the next phase of Social Business- Engagement.

PRESENCE

Having mentions about your brand tells you that YOU HAVE AN ONLINE PRESENCE and the more mentions you get the bigger that presence becomes and remember that this is more likely to be your clients or prospects commenting on their brand experiences.

For example, if I take a look at the Billabong brand we can see that this brand has a well-established online presence over all the searched area’s or “places I listened” with a total of 186,868 mentions over a 6 month period from July 2012 until January 2013.

With this DATA we can then start to break down the mentions into that which is most relevant to our search and spotlight or syphon the DATA that will best tell us our next course of action and area’s we need to focus our attention because listening is pointless if you don’t use what your hearing to benefit your brand.

To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.

Constant monitoring or “listening” is also essential so you can follow the flow of information and comments being said about your brand and react accordingly to each of these. In that way of engagement you can determine whether they positive, negative or neutral and if they need addressing.

ARE LISTENING TO ME!!

So listening and using this DATA can enable you to control the impact this will have on your business.

If what you are hearing is positive then you will want to spread the word and show exactly what people are saying about your brand, if negative you need to address these straight away and find a solution that will change that negative to a positive and this really needs to be done before damage can be done to your brand for inaction hence the importance of “always listening” or monitoring. Then lastly if it’s neutral, this is also a positive in disguise if your brand is being managed correctly as it increases your presence and poses the questions and call to actions “who is this?”, “what do they do?”, “where are they?” .

There are many ways to listen, but the one most important for your brand/business is to filter out the noise and concentrate on the mentions of your brand, only then can you take your next steps on the road to success!

You might like to monitor your brand or competitor or market for as little as $1,000 per month, with NO lock-in contracts

Do you listen?….. 

@DanMarsh22

Updated: A Detailed Slideshare review of Billabong

The social ecosystem has extended way beyond Facebook and Twitter to industry communities and forums as well as social networks that are managed and owned by organisations – now known as Enterprise Social Networks.

As Enterprise Social Networks gain wider acceptance among innovative enterprises, C-level executives are realising the benefits of improved collaboration, knowledge-sharing and communication.

In fact, Enterprise Social Networks (ESNs) appeal to most C-level priorities in today’s economy in the form of:

1.     Business Growth

2.     People Attraction, Retention and Productivity

3.     Cost Reduction

4.     Business or Product Improvement

iGo2 being a Social Business Consultancy we monitor the key vendors within the ESN and Community Software industry, namely Telligent, NewsGator, Jive and Lithium. This monitoring in the form listening provides our business an extensive array of industry, market, vendor and competitive insights to make just-in-time business decisions. Business decisions driven at the pace of the Social Data (or Big Data) streams. Last year McKinsey published a report “Big data: The next frontier for innovation, competition, and productivity”

So what does the ESN and Community Software Industry Big Data look like? Across these four vendors we tracked almost 40,000 mentions over the last six months or 6,666 per month or 222 per day as shown below.

 So then what does insights are we able to garner from this ESN Big Data?

Well that is exactly the wrong question to ask! A company needs to start with its’ business objective and ours is “We Build Successful Social Enterprises.”

So how would this Big Data help us deliver on that brand promise? Will it help the iGo2 team better understand the market? Will it help us understand who influences the ESN Market? Will it help us amplify our brand promise and related services? Will it help is Innovate? Will it help us attract staff? Will it help us in defining the optimal social architecture for our social presence? Would we be able to identify prospects? Would we be able to gain insights into our clients? Would it help our teams represent the best possible solution to a business problem?

Once we are clear at iGo2 on why we are interested in this Big Data and what is will do for our customers, partners, and staff; then we can extract the value.

To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.

To provide you (our blog readers) some insights as to the gold you can garner we have extracted three simple views.

1) Data by Social Channel

 2) Data by High Authority Mentions

 3) Data by Gender

Remember every one of those 40,000 mentions we have in our big data mining tool and can interrogate aligned to our business objective(s).

How do you use Big Data for Competitive Intelligence?

@michae1green

You might like to monitor your brand or competitor or market for as little as $1,000 per month, with NO lock-in contracts

• We listen to gain information
• We listen to know who we are
• We listen for us to Grow (and to accepts our faults)
• We listen for us to learn

As what Doug Larson said “Wisdom is the reward you get for a lifetime of listening when you’d have preferred to talk. ”

Here we can use Listen, Engage and Monitoring in understanding our brand or company. These three words are easy to say but hard to maintain. By listening you can understand your online reputation, every ideas or concern good or bad you can use it as a weapon for success.

People can talk anywhere, anytime and about anything, the challenge is your company is not only listening to their conversations, your competitors will also being listening for mentions of you as well as themselves. In my ongoing blogs I will talk more about engaging to what we can do with the gathered data and how we can use it for success and if we avoid it….the path to failure!

For this topic I have incorporated iGo2’s 5 W’s framework, by listening to your brand you need to know how to engage with your customers, potential customers and influencers of your brand. You need to be active in many ways when it comes to your brand. We all know Listening is not easy for a person (or brand or company) who’s not open minded and doesn’t accept their faults so think of all mentions positive or negative as a helping hand at shaping your company/brand into a consumer friendly business which equals a successful business.

Before we will start listening we must know:

1. WHO they are, I segmented the who into groups Fans (people who love and or idolize you/brand), Customers and Influencers (an individual or organisation who gives direct impact and change the concept of the brand and make a decision). 
2. WHAT are they saying is it positive comment or negative, if it’s negative about what? And engage to their conversation like giving compliments and saying simple sorry, congrats and Thanks to your customers can give your customers fulfillment.
3. WHEN did the event happen, if it happened after, before or during you have a big event? For example, your company is Canon, you made a big sale or you release the new Canon DSLR camera, and there’s a conversation that tells a negative to your product and you didn’t notice it when it was posted, what effect did this or could this have? 
4. WHERE did the conversation happen, is it addressed to your partners or directly at you/your brand. Did it occur in Youtude, Facebook or Twitter. Was the person in Hong Kong or Las Vegas?

The most important thing is WHY we are doing this, it simple for our customers satisfaction and the overall sentiment of ourselves online as more people fall in line with social media marketing the ripples of conversation reach far and wide because of audiences with audiences. Listening to them will give you idea what they are thinking, there needs, wants, likes, suggestions and thoughts, I will give an example for brand we research and listen to some of their customers.

All this can be done by using Social media Listening. Social media is not like a newspaper that you only get information from, you can engage it and leave your own views and replys. This new technology can give you information in near/real time happening of events and conversations.

In my next post I will take a simple view of Cannon to provide insights of the 5w’s.

Listening to the online mentions of your consumers will give you clue on what you need, what they need, what you need to do and especially what they thought about the product and/or services you provided.

Do you listen?

You might like to monitor your brand or competitor or market for as little as $1,000 per month, with NO lock-in contracts

written by : Jongi Jadraque

Follow me: @jongijadraque