Social Tactics
Social Business Tactics are driven by the focused outcomes of a Social Business Strategy, a Social Business Assessment, and/or Social Business Intelligence. While the Social Business Tactics and conversation within the “social business” trade is abundant, enterprises and many B2B / B2C organisations and governments are embracing these tools at a glacial pace.
Social Business Tactics include the development of a compelling social presence in Facebook, Twitter, LinkedIn and You Tube as well as the development of your networks. And we must not forget the website which still has an important place in our business. Good tactics allow a business to be engaging; they move our strategy along and they seek amplification across the social channels where your customers hang out!
The objectives of iGo2 Social Business Tactics are embodied in defined and measurable Return on Investment (ROI), such as:
1. Social customer service that will drive revenue, or reduced costs, or citizen engagement.
2. Socially adept companies that align the needs of employees, partners and customers.
3. Social marketing that moves beyond Facebook and LinkedIn and is not interuptive
4. Social penetration deep into company structures to create an engaged work force.
5. Creation of internal and external social communities.
6. Education and training of employee and partner community to leverage Social Business.
7. Seek and attracting new employees through Social Channels.
8. Utilising Social Business to support investor relations and public relations.
9. Integrating Social Intelligence into Customer Relationship Management.
10. Product development through Social Media and crowdsourcing
These Business Tactics and socially-focused strategies (i.e. tactics to drive strong lead pipelines, customer satisfaction and overall brand success) are enabled by iGo2 through our services. Examples of Social Business Tactics are listed below.
| Blogs (Johnson & Johnson, Delta Air Lines) | Organization and staffing (Ford, Telligent) |
| Bookmarking/Tagging (Adobe, Kodak) | Outreach programs (Nokia, Yum Brands) |
| Brand monitoring (Dell, MINI) | Photosharing (Rubbermaid, UK Government) |
| Content aggregation (Alltop, EMC) | Podcasting (Ericsson, McDonalds) |
| Crowdsourcing/Voting (Oracle, Starbucks) | Presentation sharing (iGo2, Daimler AG) |
| Discussion boards and forums (IBM, 99Designs) | Public Relations – social media releases (Avon, Intel) |
| Events and meetups (Molson, Pampers) | Ratings and reviews (Trip Advisor, TurboTax) |
| Mashups (Fidelity Investments, Nike) | Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn) |
| Microblogging (method, Queensland Police) | Sponsorships (Coca-Cola, Whirlpool) |
| Online video (Eukanuba, Home Depot) | Virtual worlds (National Geographic, Toyota) |
| Wikis (Second Life, T-Mobile Sidekick) | Widgets (Southwest Airlines, Target) |
The social revolution is an important part of the ongoing transformation in the way organisations and governments learn about, engage with, sell to and sustain relationships with customers, citizens and partners alike. As savvy Social Business understands how Social Business Tactics enable the Social Business of today!
