Clearly enabling your employees with the right governance, the right policy, the right principles, the right strategy, and the right training is key to scaling your companies Social Business.

I recently had the opportunity to listen to a Friend of @iGo2 present at Dreamforce, namely Michael Brito. Michael talked to the power of the collaborative organization and how employee advocacy together with employee and partner collaboration leads to better customer outcomes.

Collaborating effectively inside and outside the organization is the only way to ensure that companies and their employees are prepared for the rapid changes in the market, technology, human behaviour and business culture. The key for organizations is ensuring enterprise collaboration begins with a specific business driver or problem that they are trying to solve…. as they say social is what happens when you remove the business value from collaboration.

Michael’s presentation is below, where he outlines how to build social proficiency in an organisation. Hope that you enjoy it as much as I did!


Some key slides:

  • Slide #4: Have a Vision aligned with business goals
  • Slide #6: Integrate the social Center of Excellence across the business
  • Slide #11: Start thinking like a media company

PS Just thinking about Dreamforce itself, it has become the largest global event centered on the social enterprise, and it is worth reading this post by Ray Wang Event Report: Dreamforce X (#DF12) Emerges As The South By Southwest (#SXSW) For The Enterprise. See below for the social mentions which topped 48,000 around the event.

Dreamforce 2012 social mentions

Dreamforce 2012 Mentions 12 to 24 September 2012