Social Business Intelligence.

Conversations are taking place today all over the social web that impact your business – whether you are a large commercial Enterprise, a government department responsible for executing policy and programs, a Small or Medium business trying to grow your business; or a Not for Profit organisation perhaps trying to influence government policy or raise funds.

Any and all of these organisations today must have a ‘Listening’ capability – the ability to ‘hear’ these conversations on the social web and in turn be able to analyse the resultant data to understand the impact of those conversations on sales, service, marketing, product development, policy formulation, policy execution and to understand the behavior and impact of customers, citizens, influencers and other conversations on your actions.

‘Listening’ is the second most overused word in conjunction with social media. However, the social web and social media have a remarkable depth of information. It is possible to uncover detailed information on sentiment, demographics, locations, influencers, reach, amplification and more through the capturing and analysis of online conversations in social media.

And besides general analysis of social media conversations, it is possible to monitor specific competitors in business, or specific groups for government agencies. Indeed, it is possible to delve into a rich source of data to track movements in sentiment regarding specific topics, subjects or brands over time to understand whether your actions are influencing the conversations.

Whilst it is possible to begin the social business journey with many of the free tools such as Google Alerts to get free data on subjects of interest and keywords for your business; turning that data into real Social Business Intelligence is a challenge for many organisations. The sheer volume of data for a start can be overwhelming. And then actually having access to all the places where relevant conversations might be happening – blogs, forums, traditional electronic media and social networks can also be a problem. And then it must be mined and analysed to draw out the key insights – actionable insights. And once actioned you need to measure the changes in the key metrics – that is, are my tactics working?  This is where iGo2 excels – we have the tools, the research capability and the capacity to undertake this monitoring for you.

Ultimately, you will want to move to realtime social business intelligence and be able to immediately respond to any conversation of relevance – as well as proactively manage all of your social presence. iGo2 can assist here as well.

“If a conversation took place on the social web and you weren’t there to hear it
did it really take place?”