I often get asked by Australia executives – “So just why is Social Media in the Enterprise so important to me?”

The short version is that McKinsey estimates that things like improved communication and collaboration from social media in four major business sectors could add $900 billion to $1.3 trillion in value to the economy.

 The value is mostly through added productivity. Improved consumer focus as well as better-functioning teams are two other benefits.

@iGo2 we have often pondered what fuels the incredible growth in use of social media and social networking.

Sure, some of it is driven by businesses understanding the power of the groundswell but long before business, social networks were growing rapidly. The web has been around a long time and there was never this much interest in other areas of the Internet.

Will Bosma explains our addiction to Social Media and how the Australian Social Researcher Hugh Mackay has published a book based on many years of his research findings which outlines the 10 most basic desires that make us ‘tick’.

Are you hooked on Social Media? What is your addiction?