So like I said on our FB page, we just started Social Media Assessments for 2 new customers, yay ! Below is a quick overview of the methodology we use, in conjunction with some tools, including Sysomos MAP, and others..
We utilise a four quadrant social media assessment model to understand:
- Customer landscape
= Your customers and prospects
+ places and spaces, people, challenges, sentiment, topics, influencers.. PEOPLE !
= Your Company, Your teams, Your Brand
+ places and spaces, reflection, sentiment, teams, presence
= Your alliances, partners, resellers
+ places and spaces, discussions & sentiment, influencers, activities, threat
= Your competitors, their partners and their customers
+ places and spaces, topics, second degree ecosystem, discussions, sentiment, key individuals & influencers
When and only when all this is done can we do a Social SWOT Analysis
- Based exclusively on Social Media Assessment
- Not about how cool or how bad we are
And it is then time for Recommendations
- Based purely on the Social SWOT analysis and the Social Media Assessment
- Mixture of Strategic and Tactical recommendations
- Some suggestions for possible programs
Next step(s) ?
Now we should better geared to start building a Social Media Strategy..
But it could also be that we found more to analyse based on the findings of a first round !
Want to learn how to do it this way, or simply prepare to work with us on this ?
There is great trainings for this that we run with the Social Media Academy
So much fun ^_^