Like it or not, it has become a matter of fact: social media adoption has gone mainstream. Seventy-two percent of the respondents to McKinsey’s latest global survey (Nov. 2011) reported that their companies are deploying at least one social technology, more than 40 percent said social networking and blogs are now in use. So what is the reason. We took a specific look at the Corporate communication use case.

Critical for success is not only the right choice of technology, but its combination with an open corporate culture and a focus on business results.

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